| With online media playing such a strong role in the success of any business, driving traffic to your official website is crucial not only to establish your presence online but also to find potential clients/consumers.
Here are 10 effective ways to improve visibility and drive traffic to your website.
- Hire an SEO to get your website to show on the first results page on search engines like Google, Bing, and Alta Vista with good webpage quality and proper keywords for each page. This process is called Search Engine Optimization or SEO. An SEO or search engine optimizer would consider redesigning your site, changing keywords to target different kinds of search such as web, image and video search.
- Create a business page on popular social networking sites such as Facebook and Twitter. These sites allow you to link pages, so you can promote each page via the other.
- Use Search engine marketing search as Google's Ad-words or Facebook Ads. This is a paid form of marketing but you get to choose your budget and pay per clicks or number of impressions. These advertising programs allow you to target by location, language, demographics and help you reach your target audience.
- You can also pay popular websites/blogs to place you ads and increase traffic.
- Post articles on websites that allow you to post articles such as wiki answers and post your website link along with your article. Be sure to not spam the site with articles containing links.
- You can make videos promoting your business/ ideas and post them on sites such as You Tube, Google Videos, and Daily Motion and link them to your website.
- Send promotional emails to a list of potential clients. Include a link that directs to your website. Provide an email ID and a phone number that they can write to or call at.
- Have a person with expertise answer calls because potential clients/ consumers like to talk to someone before they purchase a product or subscribe to a service. Have someone they can text chat with when they enter the site.
- Use pod casts. Pod casts allow you share information with clients. You can also use pod casts to inform existing customers of any updates and also the latest information.
- Have offline promotions such as banners, T-shirts etc. If you have an online business, you may want to send a T-shirt or a pen to your client to drive brand name and increase customer satisfaction.
If found the right Professional Virtual Assistant, he can not only assist you with SEO and SEM (search engine marketing) but also assist you with administrative tasks that could lessen the number of hours you work without compromising on quality or productivity.
Sameena Khan is a Dedicated Virtual Assistant. Her company comprises a team of experts who, while working from a remote location, provide Virtual Assistance. |
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